Last week Ralph Lauren unveiled his amazing 4d experience in regent street. I literally think its a genius idea and is going to revolutionise the way we advertise. Marking 10 years of digital innovation, spectators witnesses a series of objects and images rendered in 3-dimensional space. Ford have also joined on the interactive bandwagon with their campaign for the new S-Max with their multi sensory interactive installation where it looks as though London has been frozen over.
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